In 2005, a new phenomenon was born. Stephenie Meyer's Twilight Saga gave the world something new to obsess over this decade. Critics have even called Meyer the new JK Rowling, the author of the famous Harry Potter series. Fans around the world are now screaming the names of Edward Cullen, Jacob Black and Isabella 'Bella' Swan. It's the classic Romeo and Juliet tale of forbidden love, except with a gothic twist. Told from the perspective of Bella Swan, a 17-year-old girl who has just moved to Forks, Washington, the Twilight Saga chronicles the romance between Bella and her vampire lover, Edward Cullen, which is continually sabotaged by sadistic and vengeful vampires, a haughty old vampire. family and teenage werewolves with too much tribal pride. Nowadays, one cannot go anywhere without observing something related to books. Companies stocked their shelves with Twilight products galore. In Hot Topic, Burger King and Nordstrom, fans are delighted to see that the stores are also involved in the excitement and sell various items, from books to clothing and jewelry. Die-hard Twilight fans, also known as “Twihards,” have also immersed themselves in selling Twilight merchandise. They have created their own online stores, including Bella Twilight Shop and The Twilight Shop, dedicated to selling hundreds of glorious Twilight-related items. Twilight even sparked a new fashion trend. Everything vampire is now in fashion. Vampire fashion has been seen on the runways, in well-known stores and on the bodies of vampire fans around the world. Through the propaganda of Twilight-based products, companies such as Burger King, Nordstrom, Barnes & Noble, Hot Topic, and clothing companies that sell...... middle of paper ...... predict how many other companies will join the Twilight Freight Train. Works Cited http://www.nydailynews.com/lifestyle/fashion/2008/11/23/2008-11-23_vampire_chic_gothic_glamour_rules_from_f-1.html http://thefashionguru.wordpress.com/2009/01/12 /twilight-couture -return-of-vampire-goth-fashion/http://www.latimes.com/features/image/la-ig-diary15-2009nov15,0,5534945.storyhttp://www.bk.com/fr/us /company-info/press/press-release1021.htmlhttp://hollywoodcrush.mtv.com/2009/11/16/we-get-the-new-moon-burger-king-promotion-so-you-dont-have -to/http://www.slashfood.com/2009/11/18/twilight-bk-burger-shots/http://seattletimes.nwsource.com/html/retailreport/2010264485_retailreport13.htmlhttp://www.shoppingblog .com/blog/409097http://nymag.com/daily/fashion/2009/03/retails_great_savior_twilight.htmlhttp://hottopic.comhttp://nordstrom.com