This is where what we now call marketing departments in modern companies originated. Marketing teams now play an important role in the strategic development of companies. Their healthy outlook has therefore become more important than ever, making direct marketing as important as it is. Direct marketing uses customer characteristics and needs and then targets a certain number of customers. for marketing activities. To control rising costs and declining customer response rates, forward modeling methodologies use predictive modeling by analyzing customer data (demographics and purchase histories) to select customers most likely to respond to a promotion [f], [e], [d] which give a higher response rate and it is an effective method for