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Essay / Fed-Ex Case Study - 1986
Fed-Ex Case StudyIn 1971, FedEx Express developed the modern air/ground express transportation industry; In 1998, the company was established as FDX Corp. and became FedEx Corp. in January 2000.1. History and context of the company2. Identifying success in Management3. Analysis and evaluation4. Action plan and recommendations5. Fed-Ex TodayHistoryThroughout its history, FedEx has been a leader in the transportation and information industry. In 1965, Frederick W. Smith, an undergraduate at Yale University, wrote a dissertation on the passenger routing systems used by most air cargo shippers, which he considered economically inadequate. Smith wrote about the need for shippers to have a system designed specifically for air cargo, capable of supporting time-sensitive shipments such as medications, computer parts and electronic devices. In August 1971, after a stint in the military, Smith purchased a controlling interest in Arkansas Aviation Sales, located in Little Rock, Arkansas. While running his new business, Smith identified the enormous difficulty of getting packages and other air freight delivered within one to two days. . This dilemma motivated him to do the research necessary to solve the inefficient distribution system. This is how the idea of Federal Express was born: a company that revolutionized global business practices and now defines speed and reliability. Federal Express gets its name from the patriotic meaning associated with the word "federal," which suggests an interest in economic activity on a national scale. At this time, Smith hoped to secure a contract with the Federal Reserve Bank and, although the proposal was declined, he believed the name was particularly good for attracting public attention and maintaining his notoriety. The company was incorporated in June 1971 and officially began operations on April 17, 1973, with the launch of 14 small aircraft from Memphis International Airport. That night, Federal Express delivered 186 packages to 25 U.S. cities, from Rochester, New York, to Miami, Florida. The company's headquarters was relocated to Memphis, Tennessee, a city selected for its geographic center over the original small package target cities. Additionally, the weather in Memphis was excellent and rarely caused closures at the Memphis International Airport. The airport was also willing to make necessary operational improvements and had additional hangar space readily available. In the mid-1970s, Federal Express played a leading role in lobbying for air cargo deregulation, which ultimately succeeded. 1977.