Big pharma drug companies paying doctors, doctors taking those bribes, and patients continually coming in for drugs. Which classic came first, the chicken or the egg? Do big pharma companies offering drugs make people come in for more painkillers or do people who want pain meds make big pharma come out with more drugs. How does behavioral theory fit into this equation? Behavior is the result of a stimulus-response relationship (that is, any behavior, no matter how complex, can be reduced to a simple stimulus-response association). Frequent travelers who come looking for painkillers are motivated by the fact that they need this medication. The answer is that they receive these medications after experiencing certain symptoms. It's just like when Pavlov rang the bell for the dogs, they quickly received food and began to salivate. I suggest we stop ringing the bell for these addicts and continually giving them drugs. This will not be a quick process. This will require better education for everyone involved, including doctors and nurses. Just like in the Pavlov dogs, their behavior also reversed when they finally received no food after ringing the bell. The same can be done for addicts trying to get a quick fix. At this point, this will be more involved in behavior modification. Opponents of this theory, the Freuds of the world, will criticize behaviorism because it does not take into account