What exactly is the definition of Gatorade? According to the dictionary reference, the exact definition of Gatorade is “a fruit-flavored drink, esp. for athletes, designed to supply the body with carbohydrates and to replace fluid and sodium lost during exercise” (dictionaryreference.com). Gatorade has one of the most powerful brand images in the world and provides athletes with the opportunity to rehydrate properly and give their body a better chance to recover during sports play, or even today Gatorade has manufactured products to prepare an athlete before competition as well as provide a post-athletics event to restore to their body what they lost in action. Gatorade was introduced to the public in the early summer of 1965, at the University of Florida. At the University of Florida, one of the assistant football coaches went to a team of university doctors and asked them if it was possible to determine why his players were affected by the heat and if it was possible to resolve the problem. While researching the Gatorade website, on the history page, he said: “Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free, and Dr. Alejandro de Quesada — quickly discovered two key factors that caused Gator players to “wilt”: the fluids and electrolytes that players lost through sweating were not replaced. , and the large amounts of carbohydrates that players' bodies used for energy were not replenished. Researchers then applied their findings in the laboratory and scientifically formulated a new, precisely balanced carbohydrate-electrolyte drink that would adequately replace key components lost by Gator players through sweating and exercise. They called their concoction 'Gator... middle of paper ... partnership with many big name teams, as well as players. Some of the players supported by Gatorade are: Dwight Howard, Vince Carter, Tiger Woods, Matt Kenseth, Mia Hamm, Eli Manning, Peyton Manning, Serena Williams, Michael Jordan, Dwyane Wade, Misty May-Treanor, Ladainian Tomlinson, Joe Mauer and Derek Throw, and many more (AthletePromotions). Gatorade has a wide variety of products for many consumers to choose from, divided into two different groups: G Series and G Endurance (Gatorade.com/products). According to their company product page, Gatorade offers ten products in the G Series section and five in the G Endurance section. All products listed are from Gatorade and their company webpage, in the product section (Gatorade.com/products), and contain the Gatorade description of what the product is designed to do for the consumer..