It is claimed that he has no problem moving from the image of "gangsta" to that of "businessman", maintaining the image of a dangerous gangster while emphasizing his past and giving it authenticity, for example by talking about the time he was shot, while examining and developing business opportunities and participating in mainstream talk shows such as Graham Norton. Hooks (1997) also argues that through his music and videos such as Get Buy, he sells commodified black products for white audiences to consume so they can experience transgression for years.