Through this video about the SXSW promotional mix, I learned how each element of the mix works together to create effective promotions to generate sales and profits. I actually had never heard of SXSW before this video, so I also gained some knowledge about it and its marketing strategies. South by Southwest is an annual exhibition of film, digital media, and music festivals and conferences held each March in Austin, Texas. It began in 1987 and has grown significantly to become a larger event each year. Such an event provides an excellent platform for businesses to gain the exposure they need to market themselves in this competitive market. There are many critical differences between advertising and advertising. Advertising and publicity are two different ways of making your business known to the public. Using the two together, they can both be a powerful force to get people talking. Advertising comes with a price where advertising is free. Advertising is controlled by the company, but it is beyond its control. Advertisement ...