The need for healthy vending machines is also expressed by the general public, and according to one study, consumer demand for healthy snacks and drinks is increasing (Bishop et al , 2014, p.1); “Many states, cities, and counties” are expressing interest in implementing healthy retail policies, but the majority of states have not yet developed a policy (Bishop, et al., 2014t). The need to avoid foods high in sugar is also expressed by many organizations, such as the American Heart Association, the Centers for Disease Control, and the U.S. Department of Health and Human Services, confirming that it is necessary to reduce sugar consumption (Union of Concerned Scientists, 2014, paragraph 1). These trends are all aligned with the policy I am proposing and confirm that public opinion is moving towards reducing sugar consumption. The proposed policy will affect different audiences differently, some positively and some negatively. Since it aims to use healthy foods in college vending machines, it will primarily benefit young adults who attend public colleges and universities. The availability of healthy snacks and beverages on campus has a positive impact on the development of healthy eating habits among the university population, including faculty, staff, and visitors (Bishop et al., 2014, p. 1). Since this is a federal policy, it is therefore not applicable at private institutions like Harvard or Yale University, and the needs of students at these institutions must be approached differently. This policy strengthens our economy, because students are the workforce of tomorrow, and with better health, they will have greater efficiency, less sick leave and lower health care costs, and develop healthy eating habits will...... middle of paper. .....important step, which was recently implemented by the FDA to establish a regulation for the disclosure of "food calorie information in vending machines", called "Calorie Labeling of Food Items in Vending Machines". vending machines ( FDA, 2014, paragraph 2) » http://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/UCM249278.pdf « The purpose of this regulation is to allow the consumer to have access to nutritional and calorie information on food contained in vending machines. at the time of purchase; therefore, it has a positive impact on the policy I suggest. According to “The Smart Snacks in School” beginning with the 2014-15 school year, all foods sold in school vending machines must meet nutritional requirements set by the United States Department of Agriculture (USDA, 2014 , para.1) http: //www.fns.usda.gov/healthierschoolday/tools-schools-focusing-smart-snacks