Jet Blue has the opportunity to remain at the forefront of the airline industry by continuing to be a growing, low-cost carrier. A great market for Jet Blue to expand into would be the Caribbean. As well as possibly pressuring Washington to lift sanctions on travel to Cuba, which at one point was a major vacation destination for Americans. This opportunity fits into Jet Blue's current business model, which consists of offering short-haul flights at a lower cost than the competition. Jet Blue is a shining star in the dark airline industry. Jet Blue has shown excellent profits and significant growth since its inception in 2000. Jet Blue is using innovative strategies to continue its success in a market that has shown nothing but losses across the board. They have captured significant market share by utilizing specific market niches unused by others. Now that Jet Blue has become so successful, the only way for it to remain profitable is to continue to innovate and expand its market share into other areas of the industry. Jet Blue has reached a point in its business cycle where growth must continue for revenues to remain above par. Jet Blue has an advantage to pursue and explore new strategies. Jet Blues' primary business model is to provide low-cost, short-haul air travel with quality service. The success of this young start-up is due to the “brain child” David Neeleman and his cost reduction strategies. David Neeleman created Jet Blue to become a company that provides affordable air travel to customers typically flying short distances. David Neeleman wanted there to be simple communication between departments but a professional business model that all employees could follow. Based on previous experience... middle of paper ... and first-class enthusiasts. These customers pay double and triple the cost of flying and Jet Blue can grow in this market simply because of the brand that has been established by Jet Blue and its loyal customer base. Society is currently in a global economic phase and people are coming together from all over the world. It is human nature to want to explore, flying allows this desire to come to life. With Jet Blue's free way of doing business that complements the company's visions of bringing people together, politicians and bureaucrats can be persuaded to help people realize and see what is out there in the world. Jet Blue can and will be innovative in the way it does business. with sites expanding to be logistically sound. This will in turn prove profitable and to the greater good of consumers, not only in America, but possibly throughout the world..