Ads are a very essential part when purchasing a product. Advertisements are your first glimpse of what the product is for and how it is used. Some ads are only 30 seconds long, while others are 3 minutes long, but the length of the ad is not the most important. Flashy images, catchy jingles and entertaining advertisements grab customers' attention and help them remember your product. (Martin, n.d.) Apple's 1984 Super Bowl commercial featuring the Macintosh computer has all of these elements and more. This ad featuring the Macintosh has a dark theme, serious tone, and commands attention, making it the weirdest Apple ad yet, in my opinion. For each advertisement, there must be a target