Egocentric people are characterized by the fact that they only care about themselves, want their ideas to be heard over others, do not think only in their interest and are manipulative. Empathetic people are described as caring, morally superior, smarter and better leaders. The case continues by comparing egocentric thinking to empathic thinking. He then explains why self-centered people can decrease company productivity. For example, he gives the case of a business meeting in which self-centered people do not allow the meeting to proceed, wasting time and achieving nothing. Finally, he proclaims that “empathetic thinking is an important skill in all business activities.” This is very true because empathetic people know what the opposite party wants (they think about the other person), understand the needs of the other party, understand the problems of others, and not only think from their point of view. view, but also from the point of view of others. . Another interesting case covered in the books is in chapter 8, asking for dollars. In this case, a salesperson is being asked to increase his sales because he is below quota and he is given free rein on how he wants to achieve this. The seller then commits sales fraud to increase his sales to meet the quota, such as offering products to customers with false claims and forcing his in-laws to purchase products as a fictitious company, knowing that Most surplus sales would be refunded. These fraudulent sales then led the company's accountants to believe that demand for the product had increased, when in reality it had been temporarily impaired. Thus, it is unethical for the employee to commit these fraudulent sales because it will only cause the company to speed up production so that the product sold will be returned to them. The returned product is not the only problem here, it is also necessary