The Desired Effect: First ImpressionsWhether we like it or not, it only takes three seconds to come to a conclusion about someone new (Flora, 2004). First impressions strike like lightning and before you hear the thunder, you have formed a first opinion. In First Impressions Matter, "According to the New York University Graduate School of Business, people make eleven decisions about us in the first seven seconds of contact: (1) education level, (2) economic level, (3) perceived credibility and trustworthiness. , (4) trustworthiness, (5) level of sophistication, (6) gender identification, (7) level of achievement, (8) political background, (9) religious background, (10) ethnic origin and (11) social origin and professional desirability. (Boucher, 2009, p. 1). I would like to add a few more: (12) attitude and (13) mood. Reading First Impressions for the first time, John seemed to be an extrovert, governing the situations he faced by walking on the bright side of life. the sidewalk to greet a woman he had just met. In the second scenario, John seemed to be an introvert....