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Essay / Beauty Podcasts - 1308
Many clothing ads appeared in the August 2009 issue of Seventeen magazine to show off fall's biggest trend, especially for "back to school" shopping. The reader's eyes are first drawn to Seventeen's title, "1081 Ways to Look Amazing"; and later in the magazine, readers are drawn to models who appear to be seventeen. The majority of clothing advertisements depict the “ordinary” teenager who is constantly happy and above all thin. However, Torrid's clothing ad is different from the rest of the ads. Torrid is a garment specifically created for "plus size" bodies, but looking at the ad, the reader cannot tell that the model is plus size; each of the models looks slim. The back-to-school issue illustrates that having a slim body is important for girls. In contrast, in the most recent prom issue of Seventeen magazine (May 2010), the focus shifted from the perfect body to having perfect skin. Top headliners include “943 Ways to Be Pretty for Free!” » and “Perfect skin!” Without any makeup. Many advertisements and articles in the magazine focus on close-ups of the face for makeup or acne medications. Neutrogena, Clearasil and Clinque are flagship products for clear skin and Maybelline and Covergirl are makeup lines for hiding facial imperfections. These advertisements stigmatize the image of “perfect skin”, devoid of any imperfection on the face. Having perfect skin coincides with a perfect body in which girls must achieve both to appear normal. In the podcast Taking Surprising Risks for the Ideal Body, there is a holistic perspective of the ideal body image that young Jamaican women and girls use in extreme ways. methods to fit middle of paper......ger message that controls the girl's image. There were three different podcasts that revolved around teenage girls adjusting to society's ideal body image. The release times for each podcast vary: Taking Surprising Risks for the Ideal Body was released on March 22, 2010; Is America Obsessed with Beauty was released on August 22, 2008; and Roundtable: Black Women and Body Image was released on June 9, 2005. Over the past five years, ideologies related to girls' body image have become a global issue, such as in Jamaica, and have not diminished in today's values. Unlike Seventeen magazine, the podcasts are aimed more at an adult audience due to the analysis of young teenage girls. However, if younger generations listened to podcasts, they would have a better and new perspective on the “ideal” body and how they perceive themselves..