• Hotel companies can obtain feedback on their operations through blogs, discussion forums, hotel review sites, networks social, etc. Here is an example of what type of media? This type of media is called Consumer Generated Media (CGM). Today's guests search online for hotel reviews. “Approximately 300 million public comments are posted online worldwide every day” (32). Guests read previous experiences posted on the web to decide which hotel establishment to visit. Negative online reviews spread faster than positive reviews. Reputation software can monitor online conversations and minimize the impact and visibility of negative search results. Consumer-generated media is word-of-mouth in the age of the web-enhanced consumer. CGM describes a variety of new online information sources that are created, initiated, disseminated, and used by consumers with the intention of informing each other about products, brands, services, personalities, and issues. Online word of mouth, however, is owned and controlled by consumers, and it often enjoys far greater credibility and trust than traditional media. CGM is also measurable. Online word of mouth leaves a “digital trail,” allowing its content to be located, categorized, analyzed for basic data and trends, emotions and experiences. CGM provides a clear and real entry into the minds of consumers, more so than traditional types of market research. Jump To The Beat – Hotelsbycity.net In 2009, when user-generated social media campaigns were becoming popular, HotelsByCity.net launched an online campaign encouraging users to submit photos of themselves jumping on hotel beds was an instant success on the Internet and was even picked up by mainstream media. The principle was simple: go to a hotel; ask someone to take a photo of you while you jump in the air on the bed; post it on the website called BedJump. (http://goo.gl/uINvTM) As the example above shows, the hospitality industry is already using CGM to market its products and establish an interactive relationship with its guests. The way businesses and brands advertise and market has changed significantly. Using CGM as an advertising platform can be an inexpensive method of sharing your business. However, the content must be creative and worthy of customers recommending and sharing with their friends. This UK website http://goo.gl/YEHucQ lists SOCIAL MEDIA CAMPAIGNS: HALL OF FAME from 2010. • Which system, which assesses one or more biological traits, can be used in conjunction with a time management system and presences to eliminate friends. clocking in and clocking in and out time not allowed?