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  • Essay / Competitive Success - 600

    Is generally considered the ability to define resources that can be used to implement a business process (NOOTEBOOM, 2007). Capacities as the key to moving from the formulation of the mission, vision or value of action (Caniels and Romain, 2003). All companies have capability, but they generally focus on certain capabilities that are consistent with their strategy (Casselman and Samson, 2007). For example, the company focuses on a low-cost strategy to focus on improving the efficiency of the manufacturing process while the company pursues a differentiation strategy that will focus on new product development (Crossan , Fry and Killed, 2005). Miller and Shamsie (1996) distinguish between knowledge-based resources and property resources based on tradition barriers. He concluded that it draws on the knowledge and resources necessary to promote the core values ​​of business innovation and adaptation, and thus survive in an uncertain environment. Similarly, Oladunjoye Onyeaso (2007) distinguishes between resources and capabilities and confirms that for ...