Arm and Hammer Case StudyARM & HAMMER is a well-established company with a strong reputation in the North American market and yet its international expansion efforts are not are not as effective as expected. senior management. The narrow product line is one of the limiting factors, while the management team is not operating successfully, relying heavily on acquisition as the preferred strategy for market expansion. The SWOT analysis of ARM & HAMMER's assets and decisions reveals that the company has enormous potential to grow and increase its market share. However, developing an effective market strategy is essential. In particular, the company is recommended to invest more financial and human resources in competitive analysis and strategic planning for international market expansion. SWOT AnalysisStrengthsARM & HAMMER is a company with many strengths. First of all, it is essential to mention its strong brand recognition and reputation in the market. For more than a century of its existence, the company name has been synonymous with baking soda. Brand recognition is an apparent advantage of the company as several generations are accustomed to purchasing the products marketed by ARM & HAMMER and pass their preference from one generation to another. Brand loyalty also implies that competitors are less likely to take the market share controlled by ARM & HAMMER, because buyers are loyal to the baking soda and related products offered by ARM & HAMMER. Another important asset is control and easy access to natural raw materials. resources. Like any other industry, the manufacturing of consumer and specialty products depends largely on raw material suppliers. ARM & HAMMER eliminates the bargaining power of supplies and ensures a constant influx of raw materials...... middle of paper ...... supplies) and manufacturing facilities. If this strategy is chosen for international market expansion, the company will also benefit from diversifying its brand portfolio. Therefore, the weakness related to low brand recognition of ARM & HAMMER will also be addressed. Finally, ARM & HAMMER has a successful history of marketing its products through retail. By catering to the needs of ordinary consumers, the company is not fully utilizing its potential to expand its customer base by shifting its focus to industrial customers. Unlimited access to raw materials could make ARM & HAMMER a leader in the manufacturing of industrial products. Government and corporate orders can increase profitability and significantly increase sales volume, providing the company with much-needed additional funds for marketing efforts and international market expansion..