SituationThe Qantas Airlines Case: Twitter Nosedive embellishes the problems the airline has faced in recent years. These issues caused great harm to Qantas Airlines when the company made a social mistake by announcing a competition on Twitter that caused an unexpected outcry from the company's global customer base. For dissatisfied customers, it was a great opportunity to publicly express their opinion. The failed competition attracted a lot of attention, but not in the way Qantas had hoped. This negative opinion of Qantas has spread exponentially, leading to serious damage to the company's public image. These negative comments stemmed largely from the fact that the company was suffering from numerous technical engine and aircraft problems related to the poor condition of the aircraft. These issues contributed to concerns among employee unions that led to strikes and ultimately the grounding of the airline fleet for several days. This led to thousands of stranded customers around the world. Following this series of events, the company now faces challenges with a negative image in the public eye. Analysis To prevent the situation from quickly spreading to the public, it would be advisable for the company to respond immediately to the situation. This must be achieved by being proactive and sensitive to the situation of stakeholders such as the public, as well as the company's shareholders. In this situation, internal stakeholders would include the company's shareholders, while external shareholders would be the most affected public. The main goal here is to silence the situation facing Qantas as quickly as possible while proactively changing PR ties. As an advisor, many ...... middle of paper ...... eat to deteriorate the financial well-being of the company. However, there is currently no major risk. If all steps and recommendations are followed, it is optimistic that the situation Qantas is currently facing will be remedied in an effective and timely manner. Conclusion Through the initial analysis, it is evident that Qantas has a negative public relations profile. However, there is nothing that cannot be fixed. Throughout this analysis, we have embellished the situation Qantas faces, as well as assessed and quantified the potential alternatives that Olivia Wirth can present to senior management. We also proposed a recommendation putting forward a compensation strategy, as well as an action plan to implement the proposed recommendation. If all the steps outlined above are followed by the company, we will finally be able to see new hope for Qantas Airlines..