The newspaper, being one of the first media communication platforms, could lose popularity with the public. But despite everything, it continues to survive by tweaking and improving to keep pace with all other media. The current newspaper that we hold and read today has come a long way in its development. There are times when newspapers don't make the news like they do today, and there are also times when newspapers that are too stuffed with advertisements don't exist. In the past, the newspaper was a newspaper full of articles, published with the aim of correcting false rumors circulating in society; but then he began to realize his own ability to gather information and, later, create information (McLuhan, 2008). In terms of coverage area, newspapers formerly published for local consumption have also begun to expand their coverage by disseminating news to increasing numbers of people nationally and globally. They have moved from the traditional phase of printed paper to the new phase of information technology; they end up getting a place on the screen: computer screen, laptop screen, smartphone screen, tablet and any other device screen connected to their news site on the Internet. Overall, newspapers have been an excellent medium for disseminating information. Today's newspaper provides an advertising platform capable of triggering an instant response from the community (McLuhan, 2008). Advertising is arguably the goal of a newspaper. A newspaper can fully fulfill its functions when it can offer transparency to the general public, which can make it appear like a newspaper dedicated entirely to bad news; but in general, in the real world, news is indeed a repetition of bad news, which is why the press...... middle of paper ......- Sharing Institutions Work, pp. 29--50.Park, J., Cha, M., Kim, H. and Jeong, J. 2012. Managing Bad News in Social Media: A Case Study of Domino's Pizza Crisis.Readership.org. 2014. Readership Institute: Inside Newspaper Culture. [online] Available at: http://www.readership.org/culture_management/culture/insideculture.asp [Accessed: February 18, 2014].Shoemaker, PJ 2006. News and Current Affairs: A Commentary. Communications, 31 (1), pp. 105--111. Soroka, SN 2006. Good news and bad news: asymmetric responses to economic information. Journal of Politics, 68 (2), pp. 372--385. Van Dijk, TA 1996. Power and the news media. Political communication in action, pp. 9--36. Waldfogel, J. and George, L. 2000. Who benefits who in daily newspaper markets?. NBER Working Paper Series, 7944. Wu, S., Tan, C., Kleinberg, J.M., & Macy, MW 2011. Does bad news disappear faster ??.