you want to fully understand the concept of its meaning. It's no longer like before, women/men in clothes, showing the designers' creations. But he has a hidden agenda, a hidden word, a meaning that he is trying to communicate to viewers. The words in the picture, the picture is the words, the words are hidden in the picture or the picture is the word are many ways of explaining how fashion images are seen and understood in fashion photography of today. A fashion photograph isn't just there for you. watch and like or dislike and pass it on to your memory. But it is there to give you a story, a desire, an illusion and a fantasy. The image makes you want to buy what is advertised to you. Women want to become beautiful and powerful, even if they don't say it in words. And the photographer plays with this concept and creates this desire, that you can become this person that you see in the photo. And live this lifestyle. Photographers use techniques from cinema/cinematics to create the desire of spectators/buyers/consumers. Cinematic techniques made possible the way people lived and the...... middle of paper ......r became a more creative person in fashion shoots, after the designer. Overall photography would sell your garment to the best of the photographer's possible abilities. It wasn't just about being a beautiful model in the photo, there had to be other ways to make photography attractive than just the dull way of being beautiful. Even though every woman wants to be beautiful, the photographer wanted to question the appearance of beauty. And also questioning the way we looked at people who weren't beautiful, but had a unique quality about them. The fashion photographer had a lot of power in fashion; they could make a normal man on the street the key icon of desire and desire. Photography had the power to sell the clothes using anyone, and the designer didn't care as long as their clothes were recognized and sold..

Essay / you want to fully understand the concept of its meaning. It's no longer like before, women/men in clothes, showing the designers' creations. But he has a hidden agenda, a hidden word, a meaning that he is trying to communicate to viewers. The words in the picture, the picture is the words, the words are hidden in the picture or the picture is the word are many ways of explaining how fashion images are seen and understood in fashion photography of today. A fashion photograph isn't just there for you. watch and like or dislike and pass it on to your memory. But it is there to give you a story, a desire, an illusion and a fantasy. The image makes you want to buy what is advertised to you. Women want to become beautiful and powerful, even if they don't say it in words. And the photographer plays with this concept and creates this desire, that you can become this person that you see in the photo. And live this lifestyle. Photographers use techniques from cinema/cinematics to create the desire of spectators/buyers/consumers. Cinematic techniques made possible the way people lived and the...... middle of paper ......r became a more creative person in fashion shoots, after the designer. Overall photography would sell your garment to the best of the photographer's possible abilities. It wasn't just about being a beautiful model in the photo, there had to be other ways to make photography attractive than just the dull way of being beautiful. Even though every woman wants to be beautiful, the photographer wanted to question the appearance of beauty. And also questioning the way we looked at people who weren't beautiful, but had a unique quality about them. The fashion photographer had a lot of power in fashion; they could make a normal man on the street the key icon of desire and desire. Photography had the power to sell the clothes using anyone, and the designer didn't care as long as their clothes were recognized and sold..

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