Ryanair is one of the Irish low cost airlines, headquartered at Dublin International Airport and its largest operational bases at the airport Dublin International and London Stansted Airport. It currently employs a team of 5,961 people, made up of more than 25 different nationalities. Ryanair began operations in 1985, carrying more than 5,000 passengers on its route alone between Waterford Airport (south-east Ireland) and London Gatwick in its first year. The company continued to grow over the next few years, and by 1989 it had 350 employees, 14 aircraft, and carried 600,000 passengers annually. However, Ryanair's costs increased dramatically and the company made losses of £20 million over four years despite its growth (Ryanair Holdings, plc.', 2004). It would be best if you used your own sentences and combined them with the quotes. establishing itself as Europe's dominant low-cost passenger airline through low fares, better customer service and frequent point-to-point flights on short-haul routes. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a constant focus on cost containment and operational efficiency (http://www.ryanair.com/). This is not the correct way to quote something from a websiteCurrent Market Position• Product: Ryanair's mission is to get its passengers to their destination simply, directly and efficiently. Ryanair is also committed to providing the best customer service. This is easily demonstrated by the fact that, according to reports from the Association of European Airlines and statistics published by airlines, Ryanair has achieved better punctuality, fewer lost bags and fewer cancellations than all other groups of its peers in Europe. Ba...... middle of paper ...... aided 'Ryanair Holdings, plc.' 2004, Datamonitor Company Profile: Reference Code 7305. How to Write a Marketing Plan. Retrieved May 25, 2014 from http://www.marketing-made-simple.com/articles/marketing-plan.htm#.U4HH1fmSzZF http://www.ryanair.com/. Retrieved June 2010 Ryanair's Michael O'Leary on union recognition, March 1998. 2010. [Film] Directed by swgarrett1980. Ireland: YouTube. Sweeney, M. (2012). ASA bans Ryanair's sexiest ad yet Available: http://www.theguardian.com/media/2012/feb/15/asa-bans-sexist-ryanair-ad. Last access: 05/26/2014 Roberts, L. (2010). Ryanair: How Michael O'Leary Perfected Budget Flights. Available: http://www.telegraph.co.uk/travel/travelnews/7866948/Ryanair-How-Michael-OLeary-perfected-budget-flying.html. Last access: 05/26/2014. Doganis, R. (2001). The airline industry in the 21st century, London: Routledge.