Having a strong customer base would enable the seller to suggest specific brands to a loyal customer. Customers are more likely to purchase a certain brand again if the service they receive from the seller is exceptional. Most retailers train their employees to provide excellent customer service, by greeting customers or asking if they can be of assistance. Thus, customer service is an important factor for a retailer to build customer loyalty to its brand. Offering incentive programs such as earning rewards for every purchase will encourage customers to continue purchasing the same product instead of going to the competition. Everyone wants something that can't just be bought. By offering certain privileges, customers feel appreciated. Another factor that I believe is crucial for retailers to effectively build brand loyalty is to inform customers of new and exciting developments within the company and what to expect next. Building momentum through communication and making consumers feel welcomed and involved in company events can keep customers coming back and purchasing the product at the same time.