-
Essay / Walmart Strategy Analysis - 707
Source: Revenue and Profit, Walmart Journal, 2015.Business StrategyThe company's strategy is centered on the “Everyday Low Price Philosophy”. Wal-Mart seeks to provide value to its customers by offering them basic necessities (groceries, pharmacies, etc.) as well as more discretionary purchases (entertainment) at the lowest possible prices. Wal-Mart is able to provide products at deeply discounted prices through aggressive cost reduction efforts and improvements in operational efficiencies and supply chain management. One of the company's areas of focus recently has been e-commerce, and management believes it can continue its domestic growth through this channel. Since the most recent earnings release, the company believes it has increased its share of e-commerce in all key markets. This will continue to be an area of focus in the future. Internationally, the focus will be on expansion and improving operational efficiency. The international segment's margins are lagging behind the remaining segments, and management has set a goal of improving net and operating margins through aggressive cost reduction and increased operational efficiency. Walmart's legendary EDLC (Everyday Low Prices) and EDLP (Everyday Low Prices) strategy helped it