Using this data, TMN will then begin to analyze consumer needs and potential growth to determine a target market. Using the marketing mix model to establish the potential impact on the target market, TMN will strategically begin to consider a concentrated marketing effort, to focus on the specific targeted customer base (Raymond & Tanner, 2014). Once positioned internally to focus on marketing initiatives, TMN will externally develop persuasive messaging to educate consumers about the service and deliver messages to help consumers understand that they need TMN in their lives. This rapid positioning will differentiate and offer an advantageous position to the RGT compared to all competition; create a loyal customer base; build a strong reputation as a leader in mobile household assistance; thus creating a solid future after the initial introduction to