It narrowed down its list to two products, namely books and music (Kargar, 2004). Bezos had to analyze market conditions to decide which direction he wanted to go. He found that there were approximately 1.5 million books in English, of which there were approximately 3 million worldwide in all languages ​​(Kargar, 2004). In addition, there were approximately 4,200 publishers and two major retailers: Barnes & Noble and Borders. Although there were two major retailers, they accounted for only 12% of the book market, and between them they offered only 175,000 titles (Kargar, 2004). The book market seemed ready for a new player, but Jeffrey still had to analyze the music industry to see if it would be a more successful venture. On the other hand, the music industry wasn't quite ready for the Internet revolution. The recording industry consisted of only six major labels that completely controlled distribution (Kargar, 2004). The influence of record companies over the entire music industry made it easy for them to freeze out a new business. Although this gave the labels power for the time being, it would ultimately prove disastrous for them with the advent of Napster (Kargar, 2004). Thanks to Bezos' analysis, he decided to enter the online bookstore business. Jeffrey Bezos left New York and moved to Seattle, Washington because it was close to Ingram's book