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Essay / The Phenomenon of Cultural Globalization - 763
The term “globalization” is commonly used to describe the increased mobility of goods, services, labor and technology across the world. Globalization is a social change; it is actually an increase in the links between societies and their elements. Globalization is now associated with a number of trends, most of which developed after World War II. Developments in technology, organizations, legal systems, and infrastructure have helped enable this movement to occur, thereby leading cultures toward the idea of modernity. The ongoing “globalization debate” confronts the world of social sciences with a series of theoretical and empirical challenges. One could reasonably determine that the term “globalization” means making the world global, whether in its scope or in its applications. Scholars who excel in different fields of sociology believe that globalization is not just a passing trend, but rather a global phenomenon that has replaced the Cold War system. Concerning "cultural globalization", the two main dimensions that make up this social state are media and communications, as well as religious responses, such as the ideology of fundamentalism. This specific literary work will focus on the significant dimension of media. The media is recognized as one of the most influential social institutions, when referring to cultural globalization. Mass media generally include radio, television, cinema, newspapers and other literary sources, whether fictional or not. Most of the time, films and videos are considered, in some sense, to be “representations” of reality. In terms of documentaries, their key problems are how to represent reality as faithfully as possible, so middle of paper...... globalization, especially in a cultural sense, almost contradicts itself. “Globalization” is a complex phenomenon, marked by two opposing forces. On the one hand, it is characterized by massive economic expansion and technological innovation. On the other hand, there is increasing inequality, cultural and social unrest, and individual alienation. One of the seemingly most logical methods of helping the "international" attitude towards globalization and the media is to give each culture the opportunity to subjectively represent their cultures and their means of technological support. Cultural globalization includes the dominating dimension of the media. All the ideologies of the authors and researchers discussed in this article seem to unanimously agree that while cultural globalization has its advantages, it most certainly has disadvantages on the other side..