In other words, a woman's sexual desire and pleasure are considered less superior to a man's expectations during a romantic encounter. A sexual double standard is also evident when women use the ambiguity of the term "hookup" to suggest that they are not having sex, while men use this ambiguity to suggest that they are having sex and still with women (Currier, 2013). The term hookup serves women and men differently and therefore has a gender-specific form of meaning when interpreted. Women face more influences to conform to emphasized femininity, while men face influences to conform to hegemonic masculinity. This conformity maintains a socialized form of gender and society.