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  • Essay / The Importance of Crisis Communication - 1005

    Sandman calls for crisis response practitioners to recognize diversity of opinion in decision-making during response efforts in the sixth recommendation (Sandman, 2004) . Thus, the intervention team demonstrates a united front. The team should not undermine the policy by forcing people to complain about the organizations' decisions, but rather support the policy with decisive and enforceable actions. In public forums and when creating response efforts, team members should acknowledge other points of view when presenting a new policy and explain the reasoning for the decision. As part of this recommendation, it is important to realize that one hundred percent agreement is not necessarily beneficial, because a group consensus does not correspond to the reality of predictions. If there is unanimous consensus, it is also likely that journalists and the public will "smell rats" and attempt to discredit your organization and