International Business Journal TaskGlobalizationRefers to the increase in international competitiveness as a direct consequence of the constantly increasing market size. Australian businesses must be able to compete globally. This implies that companies plan their production processes in such a way that each specialized subdivision of the entire process is carried out in a country where conditions are particularly favorable for this type of work. All of this has led to lower tariffs imposed on countries to protect their local markets. . All this brings great confidence to consumers, as they now have the choice to buy more products made abroad and at lower costs. However, apart from the positive impact of globalization, globalization also has a negative influence. For starters, here in Australia, local producers and manufacturers need to find a new and efficient way of doing business, or risk being overwhelmed by foreign investors. Generally speaking, globalization in general is a positive thing. The shift in economics from competing on a local basis to adopting and competing in a global market places the valuation of trade. CultureCulture: Culture, in sociology, refers to the beliefs, behavior, language, philosophical tendencies and entire way of life of a particular group of people at a particular time. Culture includes customs, ceremonies and works of art, inventions, technology and traditions. In corporate culture, it can be best described as the values ​​and beliefs shared by the members of the organization that unite and hold it together. These values ​​and beliefs are evident through the rituals, knowledge, myths, language, assumptions and attitudes that exist. It is the sharing of these convictions which gives the organization its distinctive characteristicsHRM (Reassured Human Management)What is HRM: human resources management is the management of the company's employees and staff. For businesses, human resources are arguably their most important asset. And if these assets can be managed effectively, the organization will succeed in achieving its goals. To effectively manage these resources, HR managers must focus on motivating their employees; By using Meslow's theory of motivation and giving employees a sense of belonging, an organization can effectively achieve its goals. Market Entry To enter a different market abroad, a multinational company can use various methods. A multinational company can invest directly in the facilities of another country, this is called FDI..