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  • Essay / Popular Music Case Study - 888

    This process can take shape in different ways and have divergent results. Musical cultural exchanges have been dominated and profitable by the West, particularly the United States, which has established a strong hegemonic position. This is often called cultural imperialism, which is the product of the process of imperialism, in which economically dominant countries like America systematically develop and expand their political, economic and cultural control over areas. other countries. Cultural imperialism often refers to important aspects of imperialism, focusing on how certain products such as popular music and fashion depend on certain markets (Ref. B). This leads to a pattern of consumption and demand supported by the culture and ideals of their dominant origin (Ref. B). It is through cultural imperialism that local cultures, generally those of developing countries, are invaded by foreign and often Western cultures. The term cultural imperialism can be used to give a conceptual understanding of how music moves across the world and is commonly described in terms of its "impact" on culture and how dominant power is exercised (Geographies ). The terms "imperialism" and "capitalism" are not new, so in terms of their relevance to contemporary studies and this essay, we can use these terms to study the relevance of popular music and the global media corporations associated with it. These companies continually expand in search of profits in overseas territories (Geographies). Geographies describes the media imperialism argument as "the way in which media forms, practices and arrangements across the world (whether news programs, films, soap operas, billboards as well as recorded music came to exhibit fundamental characteristics derived from the United States, but also