Reach of Women in AdvertisingIntroduction: Advertising is an important part of the marketing world for any business. And advertising companies spend millions of dollars creating new ideas and selling campaigns. In the same way, women are presented as a product tool in advertisements, magazines or to launch any product. They use women in these advertisements and commercial products. , designed only for men. For example ; Honda bike ads (may ty honda hi lasa) and Gillete blade, etc. On the other hand, media professionals use women in different appeals, such as beauty and sex appeal. They associate females with the soft feeling of their products in order to sell them in the market. Women primarily run ads selling beauty products and clothing in their magazines, not other ads such as those promoting examples of new technology or innovations. These types of advertisements are usually only seen in men's magazines. In the same field, advertisers and advertising agencies have faced many challenges and problems on the topic of representation of women in advertisements. But, according to Emma Bannister, “advertising has changed”. its themes to “evolve with the times”. As women crossed the boundaries from the domestic sphere to the professional sphere. Their expectations and behavior have been changed. And the current trend is to present women as a symbol of strength in advertising. There is no doubt that many of these criticisms were, and to some extent still are, valid. There is also no doubt that many advertisers have tried to respond by abandoning stereotypes and trying to create more attractive roles. If there is any doubt that they made these attempts in the face of extremely rare information, we hope to dispel that doubt and purchase them before... middle of paper. Girls will also try to imitate the images of women in these magazines, whether it's their hairstyle, makeup, clothes, or even their weight. The idea that most consumers don't focus on is photo shopping in these magazines. Even real models don't look like those photos we see in magazines. Images are constantly distorted and give women and girls an unrealistic view of beauty in society. These images lead to consistent low self-esteem, eating disorders, and debt. (Nigham and Jha 2007). The biggest challenge is getting advertising agencies to change the way they promote stereotypes (Levy and Jane 2006). By educating the public about these issues, with positive advertising such as Dove ads that promote normal-sized, everyday women, we can promote healthy self-esteem in women and make these sexual images a thing from the past..