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Essay / Garudafood - 1334
Company ProfileGarudaFood is a food and beverage company subordinate to Tudung Group. Besides GarudaFood, Tudung Group also subordinates SNS Group (PT Sukses Niaga Sejahtera, operating in the distribution and logistics sector, PT Bumi Mekar Tani (BMT, dealing in the plantation sector), PT Nirmala Tirta Agung ( NTA, operating in the packaged drinking water sector with a brand of Mayo), PT Dairyland Indonesia (DLI, dealing in the marketing of canned dairy milk with a brand of Prestine) and PT Garuda Solusi Inti (GSI, operating in training, seminar, event organization and management consulting services).GarudaFood Group originated in PT Tudung, it was established in Pati, Central Java in 1958 and operated in the tapioca flour sector In 1979, PT Tudung changed its name to PT Tudung Putrajaya (TPJ). The founder of the company is the late Darmo Putro, a former warrior who had chosen to enter the business sector. after Indonesia's independence, in early 1987, TPJ began selling its peanut production products under the brand name Kacang Garing Garuda, recently known as: Kacang Garuda. Kacang Garuda has won the following awards: Indonesian Customer Satisfaction Award (ICSA) in the branded peanut category eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Best Indonesian Brand Award (IBBA, 2004-2007); Top Brand (2007). When the national economy suffered from the economic crisis, in December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery brand biscuits. Gery Saluut won the Indonesian Best Brand Award (IBBA) awarded by MARS and SWA Magazine for a period from 2005 to 2007 in the Wafer Salut category. In 2007, Gery Chocolatos obtained the IBBA in the wafer category. In 1998, GarudaFood acquired jelly producer PT Triteguh Manunggal Sejati (TRMS) and launched jelly products using the Okky and Keffy brands. The success of Okky jelly was proven by its success in winning the Top Brand for Kids (TBK) 2004 award in the jelly category. In addition to TBK, OKKY Jelly also managed to win the IBBA (2004-2007). Okky jelly Drink also won the Top Brand Award 2007 awarded by Marketing Magazine in cooperation with Frontier. At the end of 2002, TRMS launched jelly drink products with the Okky Jelly Drink brand, which was also a new step for GarudaFood in the beverage sector. GarudaFood's seriousness in its focus on the beverage sector was also demonstrated by the launch of Mountea, a fruit-flavored tea drink. Mountea was even awarded by the IBBA 2007 in the category of tea drinks packaged in cups. In 2000, the General Meeting of Shareholders (RUPS) agreed to merge TPJ and GFJ into PT Garuda Putra Putri Jaya and PT Garuda Putra Putri Jaya changed its name to PT Garudafood Putra Putri Jaya.