Pakistan Cables, the country's oldest and most reputed cable manufacturer, was established over five decades ago in 1953 as a joint venture with BICC. Over the next six decades, Pakistan Cables has built a reputation as a market leader and premier cable manufacturer in the country and a company that does not compromise on quality. Pakistan Cables has been listed on the Karachi Stock Exchange since 1955. In November 2010, General Cable Corporation, a Fortune 500 company and a global leader in cable manufacturing, invested in Pakistan Cables by taking a 25% stake in the company. Pakistan Cables is one of them. of the Chinoy group of companies, which includes International Industries (IIL) and International Steels Limited (ISL), as well as other interests in various businesses. Pakistan Cables is a subsidiary of General Cable, which is among the largest cable companies in the world with 2011 revenues of $5.8 billion. General Cable has a global presence with 57 factories in 26 countries, including the United States, Canada, France, Germany, Spain, Brazil, China, Thailand, South Africa and the Philippines . Company Name Pakistan Cables LimitedTicker PCALAssets (year ended 2013) Rs. 3,592,066Rs of share capital. 284,623 Revenue (2013) Rs. 6,164,555 Market Share Price (2012-2013) Rs. 64.8 Comparison PCAL does not have a major public limited company like its competitors, so its financial statements cannot be compared to those of other competitors since they are not available. This company is part of the electronic and electrical products industry in Pakistan. So comparing it with the industry won't be fair, but a little comparison gives the following results. If we take into account the industry average, it is...... middle of paper ...... king an aggressive and proactive marketing strategy. And even with the demand uncertainty, the company increased its sales in terms of value and volume throughout the 2011-2013 period. Moreover, this approach enabled Pakistan Cables Ltd to win a good number of orders during the first quarter of 2012-2013. 2013 being the year of elections, the PSDP (public sector development program) released 43 percent of its budget in the first half. 2013. The company continues to remain enthusiastic in marketing its products. Furthermore, the company's approach is to focus on developing its core business and leveraging investments made in wire and cable machinery and other businesses. There is currently excess capacity in the cable industry in Pakistan. The additional business aspect therefore remains uncertain and margins may come under pressure..