The world of videography is not easy to master and even less affordable if you are hoping for a high definition camera. Additionally, most HD (high definition) cameras can be large or bulky. That's where the GoPro HERO comes in. GoPro is a small, compact HD camera sold at a reasonable price, the GoPro camera has become the iconic portable, rugged and universal camera. With a current company value of approximately $2.25 billion (Hockenson, 2013), it is easy to see that GoPro CEO and founder Nick Woodman has quite an innovative business. Nick Woodman was the first to come up with the idea of ​​a portable, durable water dispenser. tight camera during a surf trip in Indonesia (Hockenson, 2013). By 2004, Woodman had acquired a 35mm wrist camera and sold it from the back of his 1974 VW bus (Bradstreet, 2012). This innovative design was noticed and met an unmet demand. Multiply the models and almost ten years later, GoPro has become the brand name it is today. But what made these seemingly simple ideas take off so quickly and so well? There are multiple reasons why the GoPro was so successful: truly innovative design, proper network advertising, proper problem solving, the philosophy of Woodman and his team. However, having the right innovative product at the right time in the market is not enough. GoPro, as a company, has also managed to stay ahead of the curve by keeping a small, innovative team. The business itself is yet another explanation of doing business well, Woodman clearly views his team as competent and trustworthy people (Theory Y model) and through this he has managed to maintain a theory approach systems with its teams. In addition to an innovative product and team, Nick Woodman himself is a key part of why GoPro has been so successful...... middle of paper ......013, from http: //mashable.com/2013/03/05/gopro-camera /Mac, R. (2013a, March). The crazy billionaire behind GoPro: the world's hottest camera company. FORBES Magazine. Mac, R. (2013b, March). GoPro Evolution: From 35mm Film to America's Fastest Growing Camera Company - Forbes. Accessed October 2013 from http://www.forbes.com/sites/ryanmac/2013/03/04/gopro-evolution-from-35mm-film-to-americas-fastest-growing-camera-company/Mac, R . (2013c, March). Five startup lessons from GoPro founder and billionaire Nick Woodman - Forbes. Accessed November 2013 from http://www.forbes.com/sites/ryanmac/2013/03/13/five-startup-lessons-from-gopro-founder-and-billionaire-nick-woodman/Sadowski, M. ( December 12, 2012). GoPro success. Creating a lovable brand worth $2.25 billion. Accessed October 2013 from http://socialmemos.com/gopro-success-creating-lovable-brand-worth-2-25-billion/