1. INTRODUCTIONThis assignment aims to answer question 2. Firstly, employee engagement will be explained and the account of Aon Hewitt's (2012) engagement drivers which helps organizations with engagement will be demonstrated. In the driving factors, a description of how internal communication can promote employee engagement within the organization will be provided. And finally, the challenge facing internal communication in terms of employee engagement will be met. The intention of this essay is to examine whether internal communication is important for employee engagement. Three effective examples of employee engagement from Tesco, Rolls-Royce and McDonald's regarding internal communication will also be provided in this article.2. WHAT IS EMPLOYEE ENGAGEMENT? Employee engagement is a concept that has been studied and developed over many years. However, employee engagement has been defined in different ways. According to Ruck (2012), there are three waves of evolution in engagement. The second wave occurs between 2000 and 2005, Robinson et al. (2004) describe the term as follows: To improve both work and organizational effectiveness, a positive attitude of the employee towards the organization and organizational values ​​is necessary. In this phase, the importance of establishing an environment that allows employees to engage is also emphasized (Ruck, 2012). The last wave was proposed in 2006 by Saks, which suggested extending the concept to work engagement and organizational engagement. The term employee engagement has been widely used and has become popular (Robinson et al., 2004), and it now matters more than ever (Aon Hewitt, 2012). In recent years, employee engagement can be seen as an approach designed ... middle of paper ...... in order to motivate staff to engage effectively.5. CONCLUSIONSuccessful employee engagement involves a number of things and must be done well, including internal communication, involvement in company decisions, employee benefits, worker recognition and career opportunities, etc. Yet, communication is more important and aims to get employees to engage effectively with connection, consistency and commitment in massages that place the employee at the center of the organization. (Aon Hewitt, 2012). Additionally, according to the Jelf Employee Benefits study (2013), poor internal communication leads to a negative impact on employee engagement. Nowadays, it becomes more crucial to master the new role of internal communications. However, there are still opportunities for organizations to put internal communication center stage and drive workplace engagement..