285). People also reflect when they can't decide where to start looking for solutions. For example, if someone has an upcoming project but doesn't know what topic they want to write about, they can brainstorm to come up with ideas. Brainstorming can open the door to ideas that you didn't even think you could come up with because you can't evaluate the ideas while brainstorming. Brainstorming also allows people to be creative, which is the effect it had on us when we were brainstorming possible.