Ads broadcast daily on television, is there one that effectively persuades the public to put the product on their shopping list? What successful elements of the ad make it memorable? The Ford Fiesta car commercials “This is now” and Kia Soul’s “New way to roll” are good examples. However, the “Style Never Goes Out Of Style” ad for the 2014 Toyota Corolla is not effective enough, it does not convey enough information and the benefits of their product “This is now” released in 2010 and designed by the he creative team Andy Bird and Sue Higgs with Camilla Herberstein, of David and Goliath creative agency in Los Angeles, created the award-winning 'New Way to Ride' commercial. Both of these advertisements were successful in grabbing consumers' attention and making people familiar with their products by using engaging songs, interesting and well-organized stories. focusing on their target consumer.Toyota Corolla: “Style never goes out of style” created by director Andreas Nilsson of Biscuit. It shows five different types of Corolla models of different ages and surrounded by era-appropriate dancers and music. Quite successful because it's just repeating history and announcing their brand. The energetic music of the first advertisement “This is now” successfully attracts their consumer. Schwab's music "The Mole Man" expresses the feeling of youth, passion and modernity. After the commercial ends, many audiences start trying to find the name of the song. Nearly an additional third of listeners who start listening to this song are deeply affected by the Ford Fiesta ad. A large number of viewers believe that the film even helps to show the essence of "The Mo...... middle of paper ...... and consumer. Their target would not be old people, they don't pay much attention to fashion culture when buying a car; Their target would not be reasonable to be the youth who think that the repeated diffusion of outdated social components is a repetition of absurdities; Their target would also not be adults concerned with safety, efficiency and practicability. Without knowing the target consumer, it is difficult to carry out effective advertising. There are several elements necessary to form a good advertisement, including music, plot, and the target consumer's decision. The “This is now” advertisements for the Ford Fiesta and “new way to roll” for the Kia Soul perfectly meet these expectations and help their products to be well known. “Style never goes out of style” is almost a textbook case of mistakes to avoid when planning your campaign..