In the fifth week, we will learn about the importance of globalization and how it can help your business profits increase. There are many things to consider when selling globally, as different cultures need to be looked at differently when developing a marketing strategy. If you understand how to market your products to different cultures in different countries, you can take advantage of the profits that can be made through globalization. As a marketer, you need to be aware of the social norms of what is accepted or not accepted in different cultures. . It would not be wise to think that the same television advertisement used in America could be used in India. When you understand what different cultures value, you can use it to your advantage when marketing. The Whirlpool advertisement used in India required fourteen months of research to discover that Indian housewives place great importance on hygiene and purity. Once they realized this, they came up with a TV commercial showing a girl standing out from the crowd in white "because of the hot tub." When you create an ad campaign that really gets people on the fence about whether or not to buy your product, you put yourself in a really good position for success. Adapting the marketing mix is ​​necessary when selling in other countries. People who live in India are mainly Hindu and do not believe in eating meat. Companies like McDonald's get around this problem by offering chicken, fish and vegetable burgers. Sears uses globalization not only to sell its products, but also to receive them. As you know, most of the products sold at Sears are manufactured in other countries. There are garage door motors made in Mexico and clothing made in Asia. This shows how dependent we are on globalization. Not much thought goes into how a product got to you when you go to your local Sears and make a purchase. Many Sears brands like Craftsman and Kenmore are manufactured in many different countries. Sears doesn't just sell in the United States, it has stores in Canada, Mexico, and the Bahamas, to name a few. Sears has a website for Canadian buyers. The models that are on the website look Canadian, so it's not like Canadians are trying to buy things to make them look like Americans..