Personal selling of Neutrogena should be the marketing strategy that should be launched before the full advertisements are published in the various media. A personal selling campaign strategy should be promoted in some high population cities located in the United Kingdom, which can also be recognized in other cities of this country. Neutrogena's determination is to weigh in on the real wants and needs of the ultimate objective audience, namely middle-aged women, and to place greater emphasis on its result in the awareness of the more mature audience. “For Los Angeles-headquartered Neutrogena, the sale was also timely because its management team is about to retire,” Hofmeister, S., 1994. Through personal sales of Neutrogena's products, the company could see the information collected about the effectiveness of the products through the advertisements. Of course, this is expected to persist for a while due to the promotion of the advertising campaign. An example for this, sellers would be able to track and transmit the data that was collected from the created format of the feedback form, awareness attention, their desires, summary, etc. With this style of personal selling, Neutrogena's strategy must formulate a plan to sell the product directly to the objective consumer and make them more aware. This is if the marketing strategy does not yield the expected result. “The marketing process involves the following steps: understanding consumers; create customer values; build strong relationships with consumers; create a marketing strategy; and capturing consumer value", White, 2012. The way this works is the test mark...... middle of paper ...... maximum attention from each of the evaluations. Placing a photo showing how the light reflects and shows no signs of wrinkles or aging should be revealed in an ad copy. This announcement should contain supporting information about how light might reveal this statement. The ad campaign should have current research and statements to support this claim. It will require quotes from reliable sources on how antioxidants and water-binding ingredients and elements work together on the outer layer of your skin. The best advantage of this style of campaign would be to have qualified testing done by independent companies along with reviews from famous people who need to maintain their youthful appearance, which can prove that the anti-aging content of the product is exceptional for the promotion. to look younger.