Self-esteem is an essential part of being human and an important reference for psychological well-being (Clay, Vignoles and Dittmar, 2005; Tirlea, Truby and Haines, 2013). A complex combination of factors influences self-esteem (defined as an individual's overall positive or negative sense of worth), including self-evaluation based on success, appearance, intelligence and relationships, as well as perceived evaluation by others, which can have powerful effects. on various life outcomes (e.g., academic and career success, self-confidence, and unsafe behaviors; Hsiang-Ru, Chang-Ming, Jiunn-Chern, Pi-Hsia, Wei-Lun, & Wan-Yu, 2009 ; Myers and Twenge, 2013; Neff and Vonk, 2009; There are a number of different factors that threaten self-esteem, including social comparison, abuse, anxiety, self-criticism and perfectionism. One of the most important elements is the media's presentation of ultra-thin body ideals (Dittmar, 2009; Neff and Vonk, 2009). Over the last decade, the media and advertisers have significantly shifted their attention from men to women (Cuneo, 1997; Vagnoni, 2005). At the same time, they have created unrealistic measures of beauty and emphasized self-esteem based on unattainable body standards that can be very detrimental to self-esteem (Clay et al., 2005; Von Bergen and Soper, 1996). Studies suggest that women are more dissatisfied with their bodies than men, making them particularly vulnerable to pronounced ideals (Mellor, Fuller-Tyszkiewicz, McCabe, & Ricciardelli, 2010). Low self-esteem is a persistent problem that can be debilitating and lead to maladaptive coping strategies, self-harm, and eating disorders (Huebscher, 2010; Tirlea, Truby, & Haines, 2013). Given the importance of self-esteem... middle of article ......axton, SJ (2010). An evaluation of a body image intervention based on risk factors for body dissatisfaction: a controlled study with adolescent girls. International Journal of Eating Disorders, 43, 112-122. doi:10.1002/eat.Ryden, MB 1978. An adult version of the Coopersmith Self-Esteem Inventory: Test-retest reliability and social desirability. Psychological Reports 43:1189-1190 Tirlea, L., Truby, H., & Haines, T.P. (2013). Investigation into the effectiveness of the “Girls on the Go!” » program to strengthen self-esteem in young women: trial protocol. SpringerPlus Health Promotion and Disease Prevention, 2, 1-11. doi:10.1186/2193-1801-2-683.Vagnoni, A. (2005). Advertisements come from Mars, women come from Venus. Print, 59(2), 52-55. Von Bergen, C.W. and Soper, B. (1996). Confusion of self-esteem and self-concept in men and women. University Student Newspaper, 30, 418.