You would think that with Halloween passing, people would be inclined to buy dental products for the holiday, it's all about eating candy. In an article on the Reuters website published on Halloween 2015, the author states: "Colgate's total sales fell 8.7 percent..." Although the company has very significant advertising, it is behind in terms of sales on what seems to be the most important. time of year for them. Colgate needs to come up with more advertisements that will help them achieve sales success. In conclusion, Colgate's advertisement used Logos, Pathos and Ethos to reveal to the world that they have the best toothbrush on the market. Their advertising persuades everyone with teeth to go buy their new product, a toothbrush. The advertisement used Ethos, Logos and Pathos to persuade viewers to buy their product. Although over the years they have expanded their products, their sales have declined.