The stock reached an all-time high of $90 per share, the market valuation of $70 billion, and was named America's Most Innovative Company in 2001 by Fortune for six consecutive years between 1996 and 2001. As Enron expanded, there was little scrutiny of how Enron managed its expansion; this allowed Kenneth Lay to completely distort financial reality; Enron was involved in several serious financial reporting misconduct; “Creative accounting allowed Enron to appear more powerful on paper than it actually was. Special purpose entities – subsidiaries that have a single purpose and did not need to be included on Enron's balance sheet – were used to hide risky investment activities and financial losses. Forensic accounting later determined that many of Enron's recorded assets and profits were inflated and, in some cases, completely fraudulent and nonexistent. Some of the company's debts and losses were recorded in offshore entities, remaining absent from Enron's financial statements.” (Folger, 2011). Kenneth Lay and senior management were more concerned with results than financial reality, they were willing to implement unethical decisions for the benefit of the organization; Decisions made by a senior executive to mislead Wall Street may have been, in his view, an ethically correct way to benefit shareholders and stakeholders by appearing to be financially strong. However, the consequences of this action did not benefit the organization as a whole, but only Jeff Skilling and senior management.