Hankinson model (relational network brand model, 2004) The model given by Hankinson is represented by a brand core and four categories of brand relationships, which are dynamic and evolve over time. time. The core brand represents the identity of a place, defined by three elements: (i) brand personality, (ii) brand position and (iii) brand reality. The four categories of brand relationships identified by Hankinson are: (i) consumer relationships, (ii) brand infrastructure relationships, (iii) media relationships, and (iv) backend service.