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Essay / Media and The Clark Doll Test - 967
One type of character saturates the American media. He plays the role of the hero in the majority of films, television shows and books. Foreigners must think that Americans think they are superior to others. He or she has a trait that sets him or her apart from others: white skin. The media tends to idolize this character. If a character is not white, then common stereotypes target them; they become sidekicks, comic relief, or even a token minority. However, a common point exists within this minority: they all need white male expertise. The media act as a mirror of society and exert a very strong influence on it. Jim Morrison, an American singer, says that “he who controls the media controls the mind.” With the white hero dominating most of America, what message does this send? Should the minority rely on a white person to act as knowledge? Can't they just become heroes themselves? According to today's media, the company says no. This ideal has become ingrained in American culture; it has been established generation after generation. The racism created by years of slavery still exists today. According to the media, only white people can succeed. Only they can be heroes. Unfortunately, this leads to self-hatred, lower self-esteem, or a desire to change oneself. The American media has always favored white people. Lack of diversity among the media harms minority trust and can be fixed by creating more diverse characters in the media. Who exactly is classified as an “American”? For some, we think of those whose family descended from the colonizers of the 1700s. These include the British who disagreed with their king, the Irish who wanted to escape famine, and other Europeans. .. middle of paper ... subramanians). The ignorance presented in the media affects people to color negatively also. The Clark Doll Test introduced this in the 1950s. Their tests show that black children feel inferior to white children. In 2010, CNN conducted a study of New York and Georgia children similar to the Doll Test used in the Brown vs. Board of Education case led by Professor Margaret Spenser. White children had a “white prejudice.” According to the study, this meant they identified "the color of their own skin with positive attributes and darker skin with negative attributes." Black children were also prejudiced against whites. Although the infamous Clark Doll test is over half a century old, it shows that ideals have not changed. This led her to conclude that even in 2010: "We still live in a society where dark things are devalued and white things are valued..”