WL Gore Case Analysis Although the name WL Gore & Associates may not sound familiar to the ear, in reality its products are some of the best known in existence. WL Gore is famous for his pioneering work with the polymer polytetrafluoroethylene, which forms the basis of many Gore products, including the most famous, Gore-Tex. Founded on January 1, 1958 by the husband and wife team of Bill and Vieve Gore in the basement of their home, WL Gore & Associates has grown internationally to a staff of more than 6,000 associates spread across 45 locations, with a sales volume of over $1.84 billion. last financial year. For thirty-five consecutive years, the company enjoyed consistent positive profitability and return on equity, and from 1969 to 1989, it recorded a compound revenue growth rate of more than 18 percent. Today, the company's products are found everywhere, including the automotive, aerospace, chemical processing, electronics, manufacturing, healthcare, and military industries. and textiles, with key products such as ventilation membranes, surgical products, aircraft sealants and outerwear. Additionally, WL Gore & Associates is organized in a very unique and unusual way; there are no “bosses” or overall direction. Instead, each member of the firm is labeled as a "partner" (with the exception of Bob and Vieve Gore, who hold the titles of president and secretary-treasurer, respectively), and it is the partners' responsibility to enter opportunities and to assume their responsibilities. Right now, WL Gore has many opportunities to seize and threats to avoid in the near future. As WL Gore is the "name brand" in many industries with its reputation for quality and Gore-Tex line, it has the responsibility to manufacture...... middle of paper ......uct their own projects ,There should be more emphasis on massive research projects aimed at creating new products to bring to market as quickly as possible. Finally, while Gore's unusual organization has obviously benefited the firm in many ways throughout its history, changes should be made to prevent turnover, especially among recently hired associates. Many associates lost within the first few months of being hired would be of potential value to the company if more practices were put in place to guide them through their first few months, at least until they are older. comfortable with Gore's unique work environment. Overall, WL Gore & Associates is in a very good position to continue its current profit streak into the 21st century and has relatively few issues to resolve to ensure its profitable position endures for generations to come..