New media is taking the world by storm, changing the way people access information – journalists and citizens alike. However, it is difficult to define it concretely because it continually evolves (Socha & Eber-Schmid, 2012). New media encompasses digital content that is readily available at any time. Examples include the Internet, social media, blogs, mobile phones, and video games (Wikimedia Foundation Inc., 2013). New media have been increasingly used since the mid-1990s to disseminate information, leading to a media revolution. As more people gain direct access to information and audiovisual recording equipment, it is widely accepted that the future of journalism will be digital and include more independent journalists (Gasher, Skinner and Lorimer , 2012). Although it is believed that this will lead to greater journalistic independence, the move also has its critics. It is believed, for example, that journalists will struggle to keep up with the high pace of new media, confining them to their desks and preventing the development of their stories (Gasher, Skinner, & Lorimer, 2012). This instantaneous movement of information was accurately predicted and described by 20th century scholar Marshall McLuhan. McLuhan coined the term global village to describe “the possibility of instantaneous communication between any two points on the globe” (Gasher, Skinner and Lorimer, 2012) approximately thirty years before the commercialization of the Internet and the introduction of new media such as that we know them. today (Wikimedia Foundation Inc., 2013). McLuhan firmly believed that the global village would bring about a heightened sense of social and political awareness and responsibility among individuals. McLuhan's Theory......middle of article......University of Iowa. (2013). Deontology or teleology: ethics based on duty or consequence. Retrieved from University of Iowa: http://www.uiowa.edu/~c019168/168s6online3.htmlWikimedia Foundation Inc. (November 10, 2013). Almond-Lippmann consensus. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Almond%E2%80%93Lippmann_consensusWikimedia Foundation Inc. (October 4, 2013). Global village (term). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Global_village_(term)Wikimedia Foundation Inc. (November 15, 2013). New media. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/New_mediaWikimedia Foundation Inc. (November 12, 2013). Pérez Hilton. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Perez_HiltonWikimedia Foundation Inc. (November 14, 2013). Walter Lippmann. From Wikipedia: http://en.wikipedia.org/wiki/Walter_Lippmann