Amazon shares photos of its products without any explanation of why people should buy the products. Vibrant, high-contrast images attract people to products that might go unnoticed if presented in a normal presentation. Pinterest helps Amazon do this. Other Social Media Channels Amazon Inc. remains very active on many other social media channels, investing much of its time in network-specific content. For example, on Snapchat, they offer Snap Deals – exclusive and unique offers that lend themselves perfectly to the network. On Instagram, they focus on visually appealing content and products that don't look out of place, as well as a huge amount of photos of animals playing on Amazon boxes. They are well aware of the fact that animals are attractive and shareable, which is why they use Instagram to increase their brand reach. RECENT DEVELOPMENTS: Over the past few months, Amazon has partnered with several micro and macro influencers to promote a variety of its latest services, including Audible, Audible Canada, Amazon Fresh, Prime Day and Prime