The apartment advertisement uses a big picture, philosophy, pathos and snobbish appeal, Blackmore's advertisements use pathos, loaded language, a simple person and a testimonial, logos, a large image and a competition. . The apartment advertisement is similar to the Blackmore advertisement in that they both use a large image as part of their layout, which attracts readers to the advertisements. Both advertisements use pathos, which appeals to the reader's emotions. Blackmore's ad achieves this through the image of women smiling and jumping in the air. The apartment's advertisement uses pathos through language such as luxury and explains why the apartment is luxurious. Loaded language is a marketing technique used in Blackmore's women's vitamins through the use of words such as "fun", "positive attitude" and "healthy". Blackmore's advertising also uses a simple person with a testimonial, this is intended to give people the feeling that they can become slightly better by using Blackmore's women's vitamins. Blackmore's advertising also uses logos, which is an appeal to logic, as shown by the "facts" below the vitamins about what vitamins can do for vitamin deficiency. A final technique used in Blackmore's advertising is the use of a competition, which uses reciprocity to make people more likely to purchase their product. Reciprocity is the fact that people are more likely to buy something when the merchant gives them something for free, even if it is just a chance to get something, as in the case of competition from Blackmore. Advertising an apartment is different in that it uses a philosophy, which is an appeal to credibility. This is demonstrated by naming the people who helped create the apartment, such as “award-winning interior designer Carmel