Scher's graphic design art has always been off the beaten path and at the time shook the art industry. Scher's famous design for the album Boston was his first project to make a significant difference in the art and music industry. Atlantic states in its More Than An Album Cover article: “Yet the album endured: the guitar playing was repeated on subsequent records and as a backdrop on concert stages. » The cover encouraged rock artists to approach the design of their albums differently and gave a new feel to the records that consumers would buy off the shelves. After parting ways with record labels, Scher began expressing her typography through theater posters. Using expansive, bold typography that gives your art a city feel. Since Paula moved to New York young, she acquired much of her style and design from the city. Paula says it herself in her interview with Ryan and Tina Essmaker The Great Disconnect: “A lot of my work is very architectural; I use capital letters and make them long and thin, powerful and strong. Scher's work is more illustrative than anything else and sparks a strong, fun style that uses popular culture to grab society's attention.