I have to start and apologize for my cynical point of view. It is difficult for me to separate emotional stimulation from a purely analytical approach. Without using the Carl Sagens Baloney Detection Kit at my side, I easily stray from the logical analysis approach and delve into my emotional defense. What I want to do is bring together two distinct and different works and focus on the impact of gender in media and cinema. I will first summarize my position and then discuss the two selected works. One of the works is by the famous Marxist Louis Althusser, where he highlights eight different Ideological State Apparatuses (ISAs), of which I will focus on two in this article, the Family ISA and the Cultural ISA. The second comes from famous Canadian activist and transgender celebrity Holy Devore. She/he writes about the concepts of femininity and masculinity and the effects on a hierarchical structure in society and the roles of this structure in society. My view is simple and straightforward and based on an axiom which I will ask you, for the sake of this writing, to assume is true. This axiom states: "Before the beginning there was a cause, and the whole purpose of the cause was the creation of an effect." In most forms, it is an extension of a religious position where the cause is identified as a supreme being, force, God, Allah, or some other deity chosen for the prescription of religious structure. The second group of facts to consider are identified as survival dynamics and are developed from close but simplified observations of multiple cultures, societies and nations. Essentially, they can be described as follows: The fundamental and primary effort towards survival is the survival of the self. Survival of self is the strongest push towards survival... middle of paper ...... the role of femininity and masculinity merge when certain films and media are analyzed with these concepts in forward thinking. While the media has always been an excellent instrument for spreading concepts and new technologies, the traditional roles and concepts of society determine how and what the writer and film producer are able to communicate to the audience at any given time. . A film like “The Way We Were” mixes Marxist concepts of an ideological society and oscillates between the femininity and masculinity of the protagonist while focusing on the direction and goals of the group. One day, science, media, and history may come together to explain the formal questioning of our roles in society, family, government, and the media. For me, I am satisfied to believe that some members of the media community produce films and books for the simple purpose of entertainment..