“The early 1990s brought a sea change with the advent of digital technology. » (Making the transition from cinema to digital)Digital technology has revolutionized the photography industry. Since the first dated photographs of a person taken by Louis Daguerre in 1838 and in today's world where technology is constantly evolving around us, the medium of photography has remained the same. Over time, it becomes easier to take technically impeccable photos, in terms of exposure and focus. Capturing aesthetically appealing images is still as difficult as it was in the era of film and chemicals. Technology is a necessity, but not sufficient for creating art. The technology is impressive. Simply using the auto setting can ensure an acceptable exposure, but using the controls correctly is entirely different. Autofocus will work to measure light and attempt to reduce red-eye. Newer, more expensive consumer cameras now offer face detection and smile detection capabilities. You may think you have to work hard to get a bad picture with these fancy extras of new digital cameras, but in reality, when you use autofocus, it's very easy to get a "bad picture." . The user is seen as knowledgeable about the camera, while in some cases they use the automatic settings, creating a false impression of the user's ability. This false impression of the user's ability comes from the photographer's lack of knowledge on the subject. and equipment. By only knowing how to use the autofocus settings, you, as a photographer, are not only hurting yourself in the long run, but you are also hurting the ability to learn something by messing with the other settings. the user's false sense of capability can be attributed to...... middle of paper ......tactics that were soon to come. “It became difficult for them to change their model,” he explains. “...In a way, [the technology] cannibalized an already existing business that was quite profitable and highly valued.” The difficulties arose. led Kodak to declare bankruptcy in 2012. (The inventor of the digital camera explains how technology brought Kodak down.) To conclude, the photography industry has been affected by technological changes from cinema to digital. advancement of technology, the old film medium is being replaced by digital I have given you examples of how cinema is gradually being abandoned by the photography industry, the film industry, the social media industry. and the mobile phone industry For better or worse, technology will continue to evolve as technology advances, I wonder if and perhaps when cinema will no longer be a preferred medium...